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About Little Devils



We are a small, family run business that started in 2007 after many disappointing trips to the high street. Shopping for our nephew, we found the range of baby products uninspiring and overpriced. Buying for little ones should be an enjoyable experience, so we took matters into our own hands and set about creating an affordable option which didn’t compromise on quality or design.


The result was Little Devils Direct.


Now parents ourselves, we understand what is important to you. Here are five good reasons to choose Little Devils:

Our playful products
Our range of pushchairs and kids’ furniture is fun, exciting, and truly unique. All our products are rigorously tested to the highest safety and quality standards – as well as being approved by our team of mini testers!

Our prices aim to please
As your family starts to grow, you’ll soon notice your bank balance begins to shrink. That’s why we keep our prices consistently low and offer an easy payment plan to help spread the cost – leaving you extra to keep the kids entertained.

We know our stuff - and make sure you do too
We don’t claim to be experts, but we’ve had enough sleepless nights and food fights to know what you are looking for. We do all we can to ensure you know everything about our products and we’ll even share some of our experiences over on our blog.

Our service will make you smile
Though we can’t promise 5 minutes peace, our simple and convenient service provides peace of mind with every purchase. Our friendly advisors will answer any queries quickly, and hassle-free delivery is next day as standard.

Our track record is top-notch
We’d love to be there to help you start your journey into parenthood and hope we can make you happy. You can see some of the kind things our customers have to say over on our testimonials page.

Got your own story? It’d be great to hear it - send your thoughts to info@littledevilsdirect.co.uk